As a strategist and operator, Rose leads the Marketing function at Capital Edge, crafting thoughtful customer experiences across every interaction with the brand. Rose brings deep expertise spanning brand strategy through go-to-market delivery, with a proven ability to turn concepts into reality across the end-to-end customer journey to drive measurable results.
Throughout her career, Rose has worked at both nimble startups and established organizations, leading initiatives at the intersection of business strategy, brand and product innovation, and customer experience. She has built and scaled marketing functions from the ground up, led major rebranding efforts, and launched new products from research and conception through market activation. In previous leadership roles, she oversaw marketing efforts for core products representing the majority of company revenue, partnering closely with executive leadership and cross-functional teams to drive organizational alignment and accelerate delivery.
Through these experiences, she’s developed a strong ability to bring clarity to complex organizations and offerings — aligning teams around a shared narrative, building scalable go-to-market strategies, and creating customer experiences that strengthen both brand connection and business performance. Her work has contributed to significant membership and lead growth, product adoption, and customer retention through integrated marketing initiatives.
Rose began her career in consulting at Deloitte Consulting, where she supported Fortune 500 and global organizations on human capital transformation, workforce experience, and organizational strategy initiatives. Her foundation in consulting, paired with her marketing and operational leadership experience, gives her a holistic perspective in helping organizations better connect with people in dynamic, ever-evolving environments.
Rose earned a Bachelor of Science in Marketing and Business Process Management, along with a minor in Art & Design, from University of Illinois.